Pantone’s Color Trend Report for Spring/Summer 2025 from New York Fashion Week, reflects a world looking for stability but also craving something fresh. The colour palette mixes safe, earthy tones with brighter, more energetic shades. But how do these global trends translate to local markets, particularly in Poland and the broader Central and Eastern European (CEE) region? Let’s delve into the colours that are likely to resonate most strongly with consumers in these areas.
1. Bran: The Seasonless Brown
Bran, a warm, grounded brown, is one of the standout colours for Spring 2025. This earthy shade is versatile and deeply rooted in nature, making it seasonless. In the CEE markets, where minimalism often meets practicality, Bran is likely to be a hit. It's a colour that evokes stability and comfort—qualities that align well with the region's appreciation for timeless, reliable designs.
Expect to see Bran making its way into everything from tailored suits to casual outerwear. Its neutral tone also makes it an excellent choice for accessories, footwear, and even home décor. Bran pairs beautifully with both brighter colours like Misted Marigold and deeper tones like Rum Raisin, providing ample opportunities for creative combinations.
2. Lime Cream: A Refreshing Green
Lime Cream, a soft, pastel green, brings a breath of fresh air to the Spring 2025 palette. This colour is light, refreshing, and full of subtle energy. In the CEE markets, where green is often associated with renewal and growth, Lime Cream is likely to appeal to consumers looking for something both modern and calming.
This shade is particularly versatile, fitting well in both urban settings. It could be popular in vibrant cities like Warsaw or Bucharest, where consumers might incorporate it into both fashion and accessories. Whether it's a chic summer dress or a bag worn as an accent, Lime Cream offers a sophisticated yet accessible way to embrace the season.
3. Déjà Vu Blue: A Jewel-Like Navy
Déjà Vu Blue is not your typical navy—it's brighter, more jewel-like, and carries a sense of liveliness. Blue has always been a favoured colour in CEE markets, symbolising trust, wisdom, and confidence. Déjà Vu Blue takes this a step further by adding a touch of vibrancy that feels both fresh and timeless.
This colour is likely to be popular in both professional and casual settings. Whether it's a sharp business suit or a casual weekend outfit, Déjà Vu Blue offers a reliable yet contemporary option for those who want to inject some colour into their wardrobe without straying too far from traditional choices.
4. Crocus: The New Pink
Crocus, a harmonious blend of pink and purple, offers more life and energy than the soft pinks of previous seasons. After the global “Barbiecore” trend, which may have felt too bold for some customers, Crocus provides a more mature, refined alternative. This shade is both vibrant and sophisticated, making it an excellent choice for evening wear, accessories, and even beauty products.
In the CEE region, where consumers often favour practical yet stylish options, Crocus could serve as a refreshing update. It’s a colour that allows for self-expression without overwhelming the senses.
5. Misted Marigold: The Energetic Yellow
Yellow is the colour of optimism and energy, and Misted Marigold captures this essence. This shade is warm, friendly, and filled with energy—qualities that could resonate well in northern CEE and Baltics markets, where long winters create a craving for brighter, more uplifting colours as spring approaches.
Misted Marigold is likely to be a popular choice for everything from statement dresses to home décor accents. Its friendly vibe makes it a versatile colour that can easily be incorporated into both fashion and lifestyle, offering a cheerful touch to the sometimes subdued palettes that are common in the region.
6. Kashmir: The Elegant Green
Kashmir is a sober yet elegant green that speaks to nature. In CEE markets, this shade could become a key colour for those looking to add a touch of elegance to their wardrobe or living space.
This colour is versatile enough for both formal and casual settings, making it a strong contender for everything from workwear to weekend outfits. Its subtlety also lends itself well to interior design, where it can create a calm, grounded atmosphere that feels both modern and timeless.
Looking Ahead
In the end, the success of these colours will depend not just on how attractive they are, but on how they are integrated into collections and wardrobes. Consumers in the region value stability and elegance but also appreciate something new and invigorating. The key will be finding the right balance—offering the security of classic, earthy tones while adding just enough brightness to reflect the spirit of spring, a season of renewal.
Ultimately, as always, colour depends on context. Whether these colours succeed will not only depend on how attractive they are, but on how they are used. it’s not just the colours that matter, but the story they tell—how they work with textures, shapes, and the play between light, shadow, fabric, and form. Colour on its own is not enough. It only becomes meaningful through design. This is where designers and brands, with their careful attention to detail and deep understanding of their customers, can make these global colour trends their own.